Fluoride is needed to assist remineralization. When scratches and cracks appear in your teeth, Fluroride helps fill these cracks in in before bacteria can cause tooth decay.  Surprisingly, there are other alternatives to Fluoride with good evidence that would suit many people much better. They just cost a little more and are tricky to formulate with. But we did it and we think it is worth the few cents more per brushing. Instead of Calcium Fluoride we are using Calcium Hydroxypatatite. Like Fluoride, this helps remineralize teeth repairing small cracks and scratches so that the cracks do not attracted bacteria and lead to decay.

"Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralizing effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralization, the protection against caries and dental erosion.

We do not use Glycerin as this can coat the teeth preventing remineralization. We do not use SLS, nor Titanium Dioxide, nor the type of preservatives we would not be comfortable having our children consume. We certainly don't use Triclosan...actually commercial toothpaste is almost a dictionary of ingredients that are against our ingredient philosophy. Never looked at them? We have one of the largest commercial toothpaste's list of ingredients below.

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Natural cleansers do not hold their foam as long as Sodium Lauryl Sulphate.

Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it.

We have always relied on evidence bases for our ingredients. Below are the evidence sources for hydroxyapatite and we are always open to any other formulation suggestions to make our products better for teeth whilst also being as edible as possible.

Directions

Directions: Smear on toothpaste and clean those toothypegs at least twice a day for 2-3 minutes. If brushing manually, use vertical or circular strokes. Not too hard! Also floss. If you don’t normally floss, try it for 1 week and you will never look back.

Studies Supporting HA as a Remineralising Alternative

Nano-hydroxyapatite and its applications in preventive, restorative and regenerative dentistry: a review of literature

The nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralizing effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralization, the protection against caries and dental erosion. With regard to the latter point, of fundamental importance in dentistry, the road leading to the addition of small percentages of nano-HA (0.25%) in beverages such as mineral supplements for sports activities, in order to prevent tooth erosion caused by those drinks, seems very promising. Nano-HA has also been used as a supplementary material, in order to improve the dental materials already existing and widely used. This is the case of the experimental addition to traditional GIC, a procedure that has led to significant improvements in the mechanical properties of these substances.